BD Strategy · Leadership Culture · Sustainable Performance

Healthy organizations outperform. I help you build one.

Fractional advisory for founders and leadership teams who need their BD engine built, their culture aligned, and their people performing without burning out.

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Meet Brian Hain

A decade of coaching taught me how people actually change.

Before I was in boardrooms, I was on racecourses. I spent 10 years as a triathlon coach, leading 1,000+ athletes across finish lines, including 100+ Ironman finishers. I founded Primary, a coworking space in New York City. The thread through all of it: people perform when they're healthy, supported, and clear on where they're going.

That's the same lens I bring to organizations. I build BD pipelines, coach leadership teams through the conversations they've been avoiding, and help high-growth companies scale without the burnout cycle.

Based in South Florida. Working with founders who are building something that outlasts them.

What They Say

From the people I've worked with

Brian is a thoughtful, empowering leader who consistently achieves results from his team, while building a collaborative environment founded on respect. His strategic thinking and high level of execution provided many successes for the team and for the growth of the business. Brian values great communication and partnership, and is a leader that truly leads by example.

Kristine Scotto

Brian is a natural leader that provides support to his team but also encourages them to create their own pathway to success through autonomy and self learning. I would recommend Brian for any executive leadership role, as he brings experience and knowledge to the health, fitness, and wellness industry as well as knowledge about operating procedures to increase efficiencies across teams.

Kelsey Lee

Brian has impeccable organizational skills, a creative mind, and was a pleasure to work with. His forward thinking and ability to overcome challenges really steered the ship and allowed us to offer the highest quality experience. Brian led by example. It was inspiring to work alongside someone that was truly passionate about health and wellness.

Rachel Bennett

Brian has a passion and tenacity that is inspiring and contagious. His will to succeed and unique blend of technical expertise combined with emotional intelligence is bar none. Best of all, he is a caring human being with a big heart.

Nathan Shultz, PCC, MBA

What I Do

Advisory & consulting

Embedded with your team for the duration. Focused on outcomes, not deliverables.

Sales & BD Strategy

You don't have a BD function, or the one you have isn't working. I build it: targeting, pipeline, CRM, and the mindset shifts that turn good teams into closers.

Go-to-market strategy & targeting
Pipeline development & CRM architecture
BD team coaching & enablement
Referral network development

Leadership & Culture

The hard conversations your leadership team has been avoiding? I facilitate those. Then I help you build the culture that comes after.

Leadership team alignment & coaching
Culture assessment & transformation
Executive communication systems
Hiring strategy for leadership roles

Operational Health

Every organization has drag: meetings that waste time, decisions that take too long, misalignment nobody names. I find it and fix it.

Operational audit & bottleneck analysis
Cross-functional alignment
Meeting architecture & decision frameworks
Scaling systems for growth-stage companies

Wellness-Integrated Performance

A decade of coaching 1,000+ athletes taught me what sustainable performance looks like. I bring that same discipline to how your organization operates.

Executive burnout prevention & recovery
Sustainable performance frameworks
Nervous system-aware leadership
Workplace wellness strategy

The HEILSA Philosophy

Performance without health is a house of cards

HEILSA (n.) Old Norse for "health." The foundation everything else is built on.

A healthy organization isn't one with yoga rooms and free snacks. It's one where the leadership team trusts each other, communication is direct, decisions are clear, and people aren't running on adrenaline and fear.

Most firms skip straight to process fixes. But when the leadership culture is fractured, no playbook survives first contact. I start with the health of the organization itself. The metrics follow.

Workshops & Speaking

Speaking & workshops

Keynotes, workshops, and off-sites for teams ready to do the real work.

Keynote

The Healthy Growth Paradox

Why the fastest-growing companies often have the most fragile cultures, and what to do about it.

Workshop

BD Without Burnout

A practical framework for BD that's sustainable, authentic, and wildly effective.

Keynote

Leadership Under Pressure

How the best leaders regulate, recover, and make clear decisions when it matters most.

Custom

Tailored Sessions

Half-day and full-day sessions for leadership teams and executive off-sites. Built around your challenges.

How It Works

The engagement model

I work inside your organization, not outside it. And I build things that run without me.

Diagnostic

Assessing organizational health across leadership, operations, culture, and performance.

Strategy

A roadmap built for your stage, your team, and your specific constraints.

Embed

Working alongside your leadership team in your meetings, your decisions, and the hard conversations.

Sustain

Building internal capabilities so the work holds after I step back. You shouldn't need me forever.